WHO WE ARE

Barem was founded in 1982, as the third market research company in Turkey, by Assoc. Prof. Pervin Olgun, with the partnerships of Prof. Dr. Orhan Demirhindi and Günay Efra Kocabaş, both of whom we now respectfully commemorate.
Barem’s founding philosophy was based on a scientific approach to research and high quality. Between 1994-2009, Barem was the Turkey representative of the Research International (RI) group, one of the then global leaders of ad-hoc research, and its name changed to Barem Research International. During this period, Barem entered the international research market, and reinforced its intellectual capital by combining its local and international expertise.
In 2009, with the global merging of RI and TNS, Barem Research left the group and responded to the invitation of WIN (Worldwide Independent Network of Market Research) to become a member of this organisation. Within this network, Barem Research has been sharing its innovative and creative experiences with its big, reputable and experienced partners from 78 countries, without having to compromise its independence. The group comprises local companies that have an extensive know-how of their own countries, and at the same time has a strong worldwide presence. This situation creates a great advantage, especially for the increase in exportation and new country research.
Barem makes fresh starts, harvesting years of research experience and prized achievements with an ever evolving point of view.

OUR SOLUTIONS

Approaching existing methods with a more innovative perspective; at the same time looking for boutique, unique, creative research methods developed all over the world and creating new models that correspond with the fabric of our people and the facts of the local market; this is what we do with so much enthusiasm. We put to good use, the theory of statistics from the academy, 33 years of research experience, our know-how in every field of research, and our extensive knowledge of our clients from every sector. We developed our proprietary research methods, we adopted the innovative methods from the WIN network and accumulated ‘benchmarks’ in certain fields. With all this wealth, we offer solutions for all needs of our clients.

WHAT WE SHARE

We share the results of the research, financed by Barem, that aims to understand our society or some marketing issues, sometimes with comparisons from the world and sometimes with its changes in time. Knowledge increases by sharing.


CONTACT INFORMATION

ABIDE-I HURRIYET CAD. NO 211 BOLKAN PLAZA A BLOK KAT SISLI, ISTANBUL – TÜRKIYE T: +90 212 320 2200 F: +90 212 320 22 77 BAREM@BAREM.COM.TR


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