Barem Research International traces its history back to 1982, to its founding as Barem, Bilimsel Araştırma ve Eğitim Merkezi. The institution was founded by Prof. Dr. Orhan Demirhindi, Assoc. Prof. Dr. Pervin Olgun, Günay Erfa Kocabaş in Istanbul, 1982.

Barem has enjoyed a rapid growth with its dedication to quality and accuracy. In 1983 Barem started the large-scale retail audit surveys, first of its kind in Turkey. In ten years time the rate of growth achieved was tremendous. Barem (Bilimsel Araştırma ve Eğitim Merkezi) became well known for its quality and accurate work, and the scope of the research started to extend.

Barem, being dedicated to expand the research market in Turkey as well, through international expertise and know-how, has become the 45th member of Research International in 1994 after 12 successful years of business. Research International, the world's largest market research agency with offices in more than 55 countries, is one of WPP group of companies and benefits from the applied synergy that exists among the largest advertising, public relations and market research companies on Earth.

Today, more than 20 years of solid experience in FMCG, durable goods, pharmaceuticals, automotive, telecommunications, textiles, financial services, construction adds up to Research International's resources, methods and consultancy to create great synergy and accuracy reflected in our work. Over the past 20 years, Barem Research International has grown its business together with its clients, ranging into a wide scope of sectors, by investing heavily in human resources and physical-technical infrastructure. Barem Research International has built up a dynamic team of research professionals, who come from various backgrounds and have been exposed to heavy on-the-job and formal local and international research training.

What makes Barem top of mind among its clients is mainly, the highest quality assurance Barem provides in all studies regardless of the size of the studies. Barem during its early times was the first among market research companies to reach a survey of interviewing of more than 100.000 outlets in Turkey. This figure was the most eminent for a local case such as this. Also, Barem was again the first to adopt implementation of the interviews via bar-code readers, CAPI (computer aided personal interview), and CATI (computer aided telephone interview). Apparently, we have a full range of techniques, but are also able to design a totally bespoke programme for those unique situations where a question or issue has never been raised before.

Barem Research International is a member and the initiator of the Turkish Association of Marketing and Opinion Research (TAMOR). Barem Research International collaborated with several universities including the large-scale projects from international bodies such as World Health Organisation, and UNICEF.