Client Charter

Long-Term Client Relationships. Research International’s goal is to build mutually productive, long-term relationships with our clients. The strength and depth of our resources enables us to offer you a highly flexible, customised service within a framework of stability and confidentiality. We frequently act not just as an information provider but as a business partner and strategic advisor, and we encourage regular reviews with our clients to ensure that we are contributing effectively in every way that we can.

World-Wide Experience. Wherever you need research, in your own country or around the world, Research International ensures t he direct involvement of executives with specific, local knowledge of the markets concerned. All our proposals and research studies automatically incorporate expert advice on every country being researched. We have extensive, practical experience of working in over 130 countries.

Local and International Service Teams. Research International creates a service team designed specifically around your geographical needs and organisation structure. At every level, our local specialists and international co-ordinators provide analysis, reporting and consultancy, backed by our unique, wide understanding of consumers and their behaviour. We are completely flexible, serving national and international clients by offering our support wherever it is required, from individual country offices to global headquarters.

Fast, Objective Advice. Research International is able to provide an initial response to any research enquiry or specification, anywhere in the world, within a maximum of three working days. Whether your requirements are international or local, our team will give you a preliminary assessment of the project and advise objectively on potential problem areas and their likely solutions. We will then agree a framework with you for developing a full proposal and progressing the project further.

A Unique Multi-Cultural Network. For each project Research International handles for you, we can draw on our unique global network which allows all our local offices to access the most relevant specialist expertise available world-wide. Our people around the world work together closely, using advanced communications technology as part of their daily lives to ensure that we apply best practice thinking to each issue. We combine a true sense of internationalism with the profound understanding of individual cultures and specific research issues which is critical to success.

Consistency of Approach. Research International ensures that any research project requiring international comparisons is handled as consistently as possible throughout the world. Where differences in culture or infrastructure require research techniques to be varied across countries, we advise you on the implications and recommend the best solution. We then manage local implementation in a way which allows the results to be analysed internationally with confidence.

Quality Standards. Research International applies best practice standards for qualitative and quantitative fieldwork, coding, and data processing in every country in which we operate. All our companies meet or exceed the national and international industry standards for quality and data protection which are recognised in their countries. Data for international research projects are subjected to thorough, structured quality checks both at a local level and by the international co-ordinating team.

Formal Monitoring Procedures. Research International’s internal monitoring systems track all research projects on a weekly basis as standard practice. If you wish to receive formal progress reports, we are able to supply these in a format designed to your specification.

Integration of Information. Research International is able to guarantee common formats for reporting and analysis of research studies conducted over an extended period of time and across many countries. Integrated report, debriefing, or database formats can be custom designed for each client to address your specific needs.

Professionalism and Commitment to Training. Wherever you work with Research International, you will find experienced, professional people who meet our own high standards as well as those of their industry associations. We place a special emphasis on selecting and developing the best people. Research International provides industry leading training programmes for our local and international teams around the world.

Technical Excellence and Creative Thinking. In seeking solutions to the issues you face, Research International undertakes to combine technical excellence with human creativity. Our investments in new research technologies place us consistently at the intellectual forefront in developing and establishing innovative, practical techniques. At the same time, our culture actively encourages our people to apply original thinking to provide answers for our clients.

Our Global Guarantee. Research International is committed to providing a World Class Research Service, anywhere in the world. If at any time you feel we are falling short of the standards you expect from us, please contact your local Research International office or, if you prefer, call Jon Wilkinson, our Group Chairman, or Colin Buckingham, our International Marketing Director, on 44 171 656 5500. We guarantee to provide a detailed response to your enquiry and to take the appropriate steps to achieve a solution.