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Without any doubt Turkish construction sector has pioneered
the international trade of Turkey beginning with the 1980s and has gained a
favourable name for Turkey.
Lots of well established firms both operate locally and internationally settled
during the post 1980s. Not only the construction firms but also firms supplying
materials into the sector widely expanded. After 1990s the quality factor became
one of the main issues, therefore the Turkish brands restructured themselves to
meet higher standards for international and local competition.
Barem Research International with its resources obtained from the previous
expertise through 1980s and 1990s became one the major market research partner
for the sector. The expertise among the product scale for the construction
sector is as follows:
Construction & Building Materials
Cement, ready/mixed cement, other cement products,
Mortar, plasters, tile adhesives
- Market potential studies
- Usage & Attitude studies
Paints
- Consumer trend studies
- Retailer research
- Craftsmen studies
- Advertising post-tests
- Wholesaler studies
- Market potential studies
Ceramics
- Market potential studies
- Consumer studies
- Craftsmen studies
- Market studies
- Distribution channel studies
- Usage & Attitude studies
Sanitary ware, armatures and bathroom accessories
- Image studies
- Consumer trend studies
- Market studies
- Retailer research
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