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Turkey has a fine industry of
durable goods, including white goods, brown goods, computers & accessories and
electronic appliances.
After the
Customs Union Agreement with EU, Turkish electronic and white goods producers
began to penetrate into Europe market with their own brands.
Barem
Research International's expertise with durable goods industry includes:
Hoovers
- Retailer research
- Consumer trend studies
Irons
- Retailer research
- Consumer studies
- Name studies
TV & Video sets
- Consumer trend studies
- Retailer research
Ovens
- Consumer trend studies
- Market potential analyses
- Usage & Attitude studies
Refrigerators
Lighting products
- Retailer research
- Attitude and Image studies
Small kitchen appliances
- Usage & Attitudes studies
- Market potential studies
Others
- Corporate name studies
- Concept tests
- Image studies
- Advertising pre-tests
- Dealer satisfaction studies
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