After the convertibility of the Turkish lira in 1987, Turkish financial sector mostly focused on product differentiation and line extension with improved services through 1990s.

Turkey has recently faced a financial turmoil, the worst since the World War II. A spark from an argument between the state executives has led to devaluation of Turkish lira and many bankruptcies in the financial sector as a chain reaction. The country has suffered a lot from this but indicators are pointing that Turkey is beginning to overcome the crisis and a significant growth is expected for the future.

Our people here are aware of the importance of the financial markets for the country and we consider the financial sector to be a key area for the medium term. We saw revolutions in financial services recently. Mobile banking will be used by a much wider audience and mobile broking is on its way. Whether your company is in personal banking or life insurance business, is a brokerage firm or an asset management company, you need to know your customers better, and need faster results than ever, because what we see today will possibly be outdated tomorrow.

The barriers between the sectors are coming down and our cross-functional expertise in finance as well as all other sectors related to it (which means virtually everything!) helps us approach your problems in a holistic manner. We are capable of understanding you better than anyone else, this is why we find out the best solutions.

With a new merger, building brand positioning, designing and monitoring communications are top of mind but are quickly followed by optimising the product portfolio and then understanding customer retention and loyalty when the brand settles down.

Barem RI so far have worked on the following issues in financial sector.