Barem Research International traces its history back to 1982, to its founding as Barem, Bilimsel Araştırma ve Eğitim Merkezi. The institution was founded by Prof. Dr. Orhan Demirhindi, Assoc. Prof.Dr. Pervin Olgun, Günay Erfa Kocabaş in Istanbul, 1982.

Barem has enjoyed a rapid growth with its dedication to quality and accuracy. In 1983 Barem started the large-scale retail audit surveys, first of its kind in Turkey. In ten years time the obtained rate of growth was tremendous. Pervin Olgun was interviewed as one of the “Most Successful Businesswoman of Turkey” in 1988 by Time Magazine.

What makes Barem top of mind among its clients is mainly, the highest quality assurance Barem provides in all studies regardless of the size of the studies. Barem during its early times was the first among market research companies to reach a survey of interviewing of more than 100.000 outlets in Turkey. This figure was the most eminent for a local case such as this. Also, Barem was again the first to adopt implementation of the interviews via bar-code readers, CAPI (computer aided personal interview), and CATI (computer aided telephone interview).

Pervin Olgun being an academician followed non-profit projects for the wellbeing of the society. She carried out studies in collaboration with several universities including the large-scale projects from international bodies such as World Health Organization, and UNICEF.

Barem Research International also runs no cost projects for NGOs, such as the Foundation for Contemporary Living (ÇYDD).

Research International is a member and the initiator of the Turkish Association of Marketing and Opinion Research (TAMOR). Associate Prof. Dr. Pervin Olgun is also the member of the board of the International Advertisers Association (IAA) Turkey Chapter. Pervin Olgun is the country representative of ESOMAR, since 1998.

Pervin Olgun has been a member of ESOMAR (European Society of Opinion and Market Research), since 1987. Barem, being dedicated to expand the research market in Turkey as well, through international expertise and know-how, has become the 45th member of Research International in 1994. More than two decades of experience in the Turkish market combined with the benefits of being a part of an international network creates a dynamism and synergy that contributes to Barem Research International’s increasing reputation. Over the past 19 years, Barem Research International has grown its business together with its clients, ranging into a wide scope of sectors, by investing heavily in human resources and physical-technical infrastructure. Barem Research International has built up a dynamic team of research professionals, who come from various backgrounds and have been exposed to heavy on-the-job and formal local and international research training.