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Barem Research International's
major area of expertise is in the fast moving consumer goods. Since the start of
our operations FMCG took a big share in our activities. Without any doubt since
the customer satisfaction is the key to the FMCG marketing plan, there is a vast
demand in consumer understanding.
For more than
twenty years now we have been producing market and consumer data for different
areas of FMCG. Our expertise in product categories for this sector is as follows:
FMCG
Food products
- Dairy products
• Product tests
• Concept tests
• Consumer trends studies
• Retailer research
• Advertising post-tests
• Taste tests
- Coffee & Tea
• Product tests
• Usage & Attitudes studies
• Advertising effectiveness studies (Day After Recall)
• Pack tests
• Taste tests
• Awareness studies
• Customer profile studies
• Advertising pre-tests
• Advertising post-tests
- Chocolate
• Product tests
• Pack tests
- Baby food
- Soft drinks
• Market share studies
• Concept tests
• Taste tests
• Usage & Attitudes studies
• Customer satisfaction studies
• Advertising post-tests
• Pack tests
• Retail outlet research
• Image studies
- Oil products
• Usage & Attitudes studies
• Product tests
• Color tests
- Cereals
• Consumer studies
• Name tests
• Pack tests
• Advertising pre-tests
• Concept tests
- Meat products
• Image studies
• Usage & Attitudes studies
• Market segmentation studies
- Chewing gum
• Usage & Attitudes studies
• Concept tests
• Product tests
• Pack tests
- Biscuits, Crackers and Snacks
• Taste tests
• Corporate image studies
• Advertising post-tests
• Consumer profile studies
• Retailer research
- Alcoholic drinks
• Taste tests
• Consumer studies
• Usage & Attitude studies
- Pasta
• Concept tests
• Product tests
- Isotonic drinks
• Usage & Attitudes studies
• Concept tests
- Margarines
• Pack tests
• Gap analysis
- Frozen foods
- Canned foods
• Image studies
• Concept tests
• Customer loyalty studies
Cosmetics
- Cologne
• Consumer trends studies
• Market share studies
• Advertising post-tests
• Sniff Tests
- Hair styling products
• Name tests
• Concept tests
- Toothpastes & Toothbrushes
• Consumer trends studies
• Market share studies
• Usage & Attitudes study (oral care)
• Concept tests
• Taste tests
• Image studies
• Product tests
- Hair dyers
• Retailer research
• Consumer research
• Market studies
- Deodorants
- Sanitary papers
• Consumer trends studies
• Retailer research
• Product tests
- Razors
• Name tests
• Advertising pre-tests
• Advertising post-tests
• Home use tests
• Usage & Attitudes studies
- Personal wash products
• Sniff Tests
• Usage & Attitudes studies
• Image studies
• Pack tests
- Skin care
• Usage & Attitudes studies
• Advertising pre-tests
• Product tests
Detergents
- Product tests
- Pricing studies
Softeners
- Product tests
- Image studies
- Consumer habits studies
Tobacco products
- Concept tests
- Product tests
- Pack tests
- Name tests
- Advertising pre-tests
- Image studies
- Consumer habits studies
- Market segmentation studies
- Product tests
- Pricing studies
- Mystery Buyer
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