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Automotive sector along with the
development of the private sector has played a major role in the growth of the
Turkish economy since 1970s. With the development of the sector, many
multinational firms started its operations.
As the quality standards and
competition increased in Turkey, the understanding of the consumers has become
more important and thus the market research has turned out to be equivalently
essential.
Barem Research International’s
expertise in the automotive industry on the following product categories:
Automative Industry
Automobiles, commercial & industrial vehicles
- Market potential studies
- Advertising pre-tests
- Customer profile studies
- Customer satisfaction studies on pre and after-sales services
- Image studies
- Mystery buyer studies
- Car Clinic studies with concept testing
- Employee satisfaction studies
- Usage Usage and attitudes towards commercial vehicles (with advanced analysis
such as adaptive conjoint and micro-modelling)
Tyres
- Advertising pre-tests
- Advertising post-tests
- Mystery buyer studies
- Customer satisfaction studies
- Advertising effectiveness studies (Day After Recall)
- Dealer Research
- Market potential studies
Lubricants
- Concept tests
- Advertising pre-tests
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