| Barem
Research International is a member of Research International,
which has the world's largest qualitative practise and the
first global qualitative network. Barem RI is the first agency
that realised qualitative research in Turkey.
For
both local and global level, Barem Research International
tries to deliver a combination of sensitivity to local content
that is inspired by a global vision. That means it can mobilise
vast pool of knowledge and experience not just for multi-country
work but it can also offer "informed eclecticism"
for local projects. This concept of "Local Passion...Global
Mind" underlines the in-depth understanding of local
people and markets around the world which is set within the
global perspective.
The
difference of the qualitative department is its people. To
ensure a high quality, high value service to the clients,
best people is hired. The qualitative researchers of Barem
Research International have unique first hand access to many
consumers and many clients, brands and marketing problems:
They have a vast knowledge and experience. It has a unique
and developing resource; it constantly seeks to use free-lance
sources on specific projects with skills and talents who are
going to contribute on ongoing success.
Barem
Research International attaches high importance to the training
of its staff thus invests highly on this issue. Regular training
to staff is provided via seminars and training programs on
a local or international basis.
Uses
of projective techniques are the main implementation areas
of psychology in the qualitative research. Some of the projective
techniques at Barem Research International qualitative studies
are story-telling, word association, bubble pictures, collage,
guided fantasy, role play, diaries, statement pulls, gaming
techniques, adjective word list, brand personification, user
personification, analogy/metaphor, brand rooms, brand party,
picture sort, shopping basket, obituaries, and mood boards.
Our
qualitative research services include:
- Brand and corporate image
- Brand positioning
- Pack tests
- Concept/ development
- Usage and attitudes
- Advertising pre tests
- Advertising post tests
- Product development
- Brand innovation
- Car clinics
- Customer satisfaction studies
Related Brochures ;
 BPTOSM
(BRAND/PRICE Trade Off) |
