Turkey has seen rapid growth in retail business sector in the last decade. Retail business chains  in Turkey generally belong to holdings who invest in financial sector, too. This way they benefit from mass sales, continuous cash flow and with offerings from cooperating financial institutions which facilitate payments (instalment cards, credit options etc.), customers favour these stores more than ever. Important global players including Carrefour and Tesco have entered the market and local retailers had to go under major re-organization. More foreign investment is expected into Turkish market in the near future. 

Globally, Research International has established a network of ‘Retail Champions’ around the world who are kept up to date with all the latest thinking and newest developments, and a core team that specialises in the retail sector, bringing both in-depth understanding of the issues involved and specific retail research tools.  

With a long history of expertise in the areas of store design, store choice modelling and retail brand values Research International adds a new technique to meet the growing demand for consumer evaluation of product ranges to enable buyers to keep on track with customers’ perceptions.  

Barem Research International offers its extensive experience to retailers who want to go forward in the business. Our retail business expertise includes:

·         Customer satisfaction studies