Our Models

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Barem Ignite – Determination of a strategic communication platform for the brand. Starting with the examination of existing research, and continuing with workshops with company employees, enriched by qualitative projective techniques.

Price Optimazer – If your price is above that which your target consumer is willing to pay, you are already having serious problems. But, what if, your price is below that threshhold and you are unaware of it? This method, that aims to determine your optimum price in comparison to the competition, supports your understaning of the changing values of your consumers during times of crisis.

Satisfaction Optimazer – Defines the steps to take in order to increase the satisfaction of your customers and employees, and by means of a simulator, enable you to find the solution most appropriate to your company.

Satisfaction Assessor – With this method, we measure simultaneously the physical and emotional benefits you offer your customers and employees and define how to find true love.

Image Optimazer – If your brand is your most important asset, the most important part of your job should be to understand well the emotional and performance related aspects that build up your brand, to compare with competitors in your category, and to know what aspects you should concentrate on to enahnce your image. With this method, we enable you to see your brand through the eyes of your target consumers

i-Screen – The method, utilizing our “eye tracking” system, combining qualitative and quantitative methods, for design evaluation research for concept, packaging, shelf design, ads and web site. Rapid and flexible results by the true evaluation of consumers “beyond what is said” combined with deep insights.

Mednography – Our method that adds depth and a new point of view to medical research through ethnographics.

POSTrack – Integrated performance management system provides a wholistic approach to customer satisfaction surveys and mystery shopper methods bound together. Results are presented via scorecards through your orgnisation’s management hierarchy.

Corporate Image Optimazer – Just like your brand, your company has objectives as well. In order to evaluate your company’s perspective through stakeholders, this model provides 7-pillar approach irrespective from the category.

Market Understanding & Segmentation

Conjoint – Choice based/Adaptive – What affects the purchasing decision of consumers for your category and how much? Brand, price, product specifications, which has more impact? Which product specifications will encourage the consumer to purchase your product. Or, to put it more correctly… which combination.

MaxDiff – What affects the purchasing decision of consumers for your category and how much? Brand, price, product specifications, which has more impact? Which product specifications will encourage the consumer to purchase your product. In situations where easy application in the field is of utmost importance, we use the “MaxDiff” approach to give you a priority list.